Diamond 101

The Future of Diamonds: Will Lab Grown Diamonds Take Over?

Why Are Lab-Grown Diamonds Gaining Popularity?

In the recent years, awareness is growing and we can see people making more informed decisions. As consumers are becoming more conscious about their daily choices and the impact those choices may have, particularly environmentally (COVID 19 give me chills till date); we can see a growing acceptance towards sustainable lifestyles in every front including luxury purchases like that of diamonds (by embracing lab-grown diamonds; plugging-in was necessary, please don’t mind). The same is evident from factors like increasing adoption of EV vehicles, more awareness and usage of recyclable or paper packaging, more & more brands spreading conscious consumerism and embracing sustainability like Patagonia, mama Earth, Schneider Electrics, etc.

Especially, the recent generations of millennials and Gen-Z are embracing lab-grown diamonds.

The same is becoming more acceptable among the common folks as celebrity and public figures are seen embracing them. We have seen Meghan Markle flaunting her lab-grown diamonds pieces and then Lady Gaga at her premier of “A star in Born” in 2018, Emma Watson at 2018 Vanity Fair Oscars, Friends Iconic Star Jennifer Aniston flaunting her grown-diamond necklace to the 2020 Golden Globes and then recently, Bindi Irwin choosing to wear a lab-grown diamond ring for her engagement, among many others.

When such notable figures are seen embracing something less popular, it becomes more trustworthy and worth a try.

As it’s now become more like a trend, we will see the growing popularity of lab-grown diamonds in coming times.

So, all the beautiful folks out there, who have made it till here, treat yourself like someone you love!

Don’t wait for someone special to enjoy a princess treatment (or prince treatment for that matter), when you know you already are! Gift yourself the beacon of love, a diamond for a diamond.

Hope you know your worth as much as we do. See you again!